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- +44 74-1749-0930
- info@thetechnoworks.com
Online IT Training in London, UK
Are you ready to turn likes into leads and followers into customers?
At The Techno Works, our Social Media Optimization (SMO) Course is your gateway to mastering the art of building powerful online presence across platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and more.
Whether you’re a business owner, marketing enthusiast, freelancer, or student, this course gives you hands-on knowledge to craft high-performing social media strategies that convert.
In today’s digital-first world, visibility is everything. Social Media Optimization is not just about posting – it’s about strategic content, engaging storytelling, smart algorithms, and meaningful metrics.
With our SMO training, you’ll learn how to:
Grow brand awareness organically
Boost engagement and follower base
Drive real traffic to websites
Turn social media into a revenue channel
Certification upon completion
Hands-on training with tools
Real-life campaign experience
Access to templates, checklists & toolkits
Freelance and job-ready skills
Flexible schedules – Weekday & Weekend batches available
What is SMO & its importance in digital marketing
Difference between SMO & SMM
Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube
Platform-specific strategies
Visual content creation (Canva, AI tools)
Copywriting for social media
Social calendar planning
How social algorithms work
Analyzing engagement, reach, impressions
Tools: Meta Business Suite, Instagram Insights, etc.
When and how to run paid campaigns
Retargeting strategies
Competitor research
Goal setting and KPIs
Scheduling & automation tools
Buffer, Hootsuite, Later, Metricool
AI tools for content and engagement
Run actual campaigns
Get your portfolio ready for clients or jobs
With over a decade of experience in digital marketing and social media strategy, Umar Asghar is a leading industry expert who has helped hundreds of brands grow online. As a passionate trainer at The Techno Works, Umar delivers real-world knowledge, step-by-step coaching, and personal mentorship to help you succeed in the dynamic world of social media.
Located in the heart of London, The Techno Works is a trusted name for career-focused IT and digital skills training. Our SMO course is results-driven, industry-aligned, and future-proof – giving you everything you need to shine on social media.
Don’t just scroll – start creating content that connects, engages, and converts. Enroll today and become a social media powerhouse with The Techno Works!
Techno Works offers cutting-edge online IT training courses designed to empower professionals and beginners alike. Elevate your career with expert-led instruction and industry-recognized certifications.